Sales & CS Enablement That Drives Adoption and Growth

Approach

Supporting Sales and Customer Success has been central to my role at every company I’ve worked for as a PMM. I specialize in turning product complexity into clarity, arming customer-facing teams with the messaging, training, and tools they need to confidently sell, support, and expand. That means translating new features into field-ready language, developing persona-specific talk tracks, and providing timely insights on competitive shifts and customer needs.

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Enablement Sessions

I take a structured, feedback-driven approach to training. Before enablement sessions –whether live, recorded, or asynchronous– I meet with team leads and individual contributors to understand what’s working, what’s missing, and what questions are likely to surface. This upfront listening ensures I preempt objections and tailor content to the right level of detail. For instance, Sales often needs high-level differentiators, while CS requires deeper and more technical understanding and hands-on familiarity. I also send post-training surveys to capture feedback and continuously improve content and delivery. (Although getting busy commercial teams to share feedback can be a bit challenging!)

 

To accommodate a wide range of learning styles, I’ve taken a thoughtful, adaptive approach to training, incorporating techniques like role-playing, knowledge checks, quizzes, and game show-style enablement sessions. I blend real-life use cases with theory to help teams connect product capabilities to outcomes. I strongly believe in visual storytelling: that a picture can be worth a thousand words.

 

Both at Zaius and Kameleoon, I helped close the gap between Product and commercial teams by leading regular enablement sessions around releases, rebuilding trust between the teams and equipping the field with the insights they needed to speak confidently about what was new or coming soon. At Collage, I have gone even deeper and built recurring sessions not only for product updates, but around foundational marketing practices like segmentation, audience creation, or the use of AI in marketing, unpacking customer use cases, sharing competitive intelligence, and, critically, teaching Sales and CS how to sell a SaaS product for the first time.

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Enablement Assets

I view Sales and Customer Success as my internal customers in product marketing and I make it my mission to equip them with clear, effective materials that help them close deals, drive adoption, and build trust with clients. The assets I create span the full spectrum of enablement needs: how-to articles, internal and external guides, best practices, use cases, FAQs, one-pagers, slides, demo narratives, talk tracks, and competitive comparisons.

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At Resonate, I produced a short video to explain how our proprietary data and machine learning methodology worked. It became one of our most valuable sales tools that helped sellers clearly articulate a complex, technical process that had previously tripped up conversations. I also created a series of “Path to Success” infographics that mapped out use cases like activating new audiences or building segments, making it easier for prospects and clients to quickly understand how to unlock the value of Resonate.

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At Kameleoon, one of my most impactful assets was a welcome & onboarding video for our Feature Management and Experimentation free trial – a key driver of our product-led motion. It enabled new users to activate quickly and discover value independently while reducing support reliance. To help Sales, I created product pages that acted as digital one-pagers that articulated Kameleoon’s unique selling points, like Kameleoon Hybrid and the company’s unmatched data accuracy. These empowered Sales to speak confidently about complex capabilities in competitive conversations.